Like the coach, the jury plays a key role in the way 1,2,3,GO operates. At the end of the contest, it is up to the jury to evaluate the most innovative projects. Every member of the jury will have projects to assess according to a  pre-established grid. They will then submit a detailed assessment and add their own comments.

The members of the jury fulfill several missions:

• conduct an Impartial evaluation of the projects, 
• provide constructive feed-backs to participants
• proposals for improvement.

In order to ensure optimal efficiency and objectivity, 3 jury members assess the same project. Jury members have to evaluate the projects with a neutral stance. Their participation is done voluntarily and can not be charged. To facilitate the process of evaluating business plans, the procedure is done online. Each juror receives a login and password which gives him access to the documents in the member's area of the site. The concerned project leaders can consult the notes and comments of various jurors after the official declaration of results at the closing ceremony. To ensure confidentiality, the security of the 1,2,3,GO site has been maximized.