The submitted business plans are evaluated according to a rigorous evaluation method developed by the McKinsey&Company consulting firm. The McKinsey methodology is known for focusing on the customer needs. 

The McKinsey criteria

• Executive Summary
• Product Idea
• Market
• Competition
• Business system and organization
• Marketing and Sales
• Risks and Opportunities
• Realization Schedule
• Financing
• Team

More details on the various criteria will be provided once your project has been accepted to the 1,2,3,GO contest.